We’re excited to announce that Season 2 of the No Reserve Podcast has officially launched! Produced by the team at BidWrangler, the podcast continues to spotlight the auction industry’s most forward-thinking voices — and Season 2 is no exception.
We're starting off with an in-depth conversation featuring John Schultz, Chief Marketing and Technology Officer at Grafe Auction and current President of the National Auction Association (NAA). Hosted by BidWrangler co-founder Tim Peters, this episode dives into John’s impressive and wide-ranging career, which began when he was just a high school student working at Wells Fargo and eventually led him to become a co-owner at one of the nation’s most respected auction companies.
Why This Episode Matters
John’s story isn’t just about personal success — it’s about how the auction industry has evolved and where it’s heading. As someone who has worn multiple hats in the industry (from family business to national leadership), John brings a unique perspective on:
- How to leverage marketing and technology to build a thriving auction business
- The importance of continuous learning and mentorship
- Real-world examples of growth, risk-taking, and long-term vision
- Why involvement with the National Auction Association has been instrumental in his journey
- It’s a conversation full of useful takeaways for both seasoned professionals and those just getting started in the auction world.
What to Expect This Season
The No Reserve Podcast remains committed to bringing you honest conversations with auctioneers, tech leaders, marketers, and innovators who are shaping the future of the industry. In Season 2, you’ll hear stories that are both inspiring and practical — from overcoming challenges to building cutting-edge solutions for bidders and sellers alike.
We believe that everyone in the auction industry — whether you’re running your first sale or managing hundreds — can learn from the experiences of others. That’s what this podcast is all about.
Ready to Listen?
Catch the first episode of Season 2 featuring John Schultz here.
Make sure to follow or subscribe on your favorite podcast platform so you never miss an episode.
Thanks for being part of the BidWrangler community — and happy listening!
