BidWrangler Mid-Year Update
In 2014 in Louisville, Kentucky, BidWrangler came to our first Conference & Show. Auctioneers told us white label was the future. They told us...
Welcome to BidWrangler
We are a white-label auction software company with an all-in-onesolution for auctioneers around the globe. With BidWrangler, you get:
- The best customer support in the business
- Branded, white-label solutions for your company
- A mobile bidding app for Apple and Android devices
- Live and online auction software and auction management tools
- A beautiful, mobile-friendly website integrated with your bidding platform
- Ownership of your data (you acquired it, you own it!)
- A team that knows the auction industry and will help you transition to our software every step of the way
All-In-One Solution
for Auctioneers
We offer the full spectrum. Features of our
Bidding Platform
AI Cataloging Tools
Building a catalog by hand takes hours you don't have. Our built-in AI cataloging tools draft titles and descriptions from your photos, so you can finish a catalog in a fraction of the time. Everything happens right inside the BidWrangler platform, which means no extra software to learn or messy spreadsheets to import.
Auction Management Software
We now have everything you need to run an auction from top to bottom—including cataloging, invoicing, and payments—all within the BidWrangler admin portal. Our BidWrangler Auction Management (BAM) software includes our catalog mobile app, invoicing and payments, and seller settlements.
Everything You Need For Timed Real Estate Auctions
Our bidding platform is the perfect place to sell real estate online. We offer more options for what you can do with an auction, including having control over the approval process, auto-extension, selling to a backup bidder, and more! In a timed real estate auction, the ability to see who your backup bidder is incredibly important.
Max Bids
Simplifies pre-bidding for you and your auction participants so they can be bidding in the live auction automatically.
Outbid Push Notifications
Whenever a bidder no longer holds the highest bid, the app will send a notification to their phone. Users can tap the notification and it’ll take them right back into the app so they can immediately bid again.
Live Video
Stream live video. Provide your bidders with real-time live video from your simulcast auctions, all right from your smartphone.
Message Dashboard
This is the place where you and your bidders can store all of the notifications that have come through the app.
Bidder Verification
BidWrangler gives you power and flexibility with credit card deposits, auction terms and conditions, and manual bidder approval, all with options that you can control.
Real-Time Bid Speed
Bidding in auctions is easy and quick with our messaging technology and a simple interface that’s designed for mobile.
Staggered Close and Autoextend
If the bidding on a specific auction item continues, that auction will stay open longer. Because the auctions are auto clerked, if bidding occurs within the last few minutes of the auction, it will automatically extend for the number of minutes you choose before closing. You can even group items to extend together, or adjust the bid increment in real time.
Client Testimonials
Here are a few of the valued clients we serve:"Absolutely thrilled to share how much we have appreciated BidWrangler over the many years we've partnered with them. Their auction software has not only been a game-changer for Malama Auctions, making our processes smoother and more efficient, but the team has also become like family to us. Their unwavering support and dedication have truly felt like a partnership built on trust and mutual growth. Thank you, BidWrangler, for your outstanding service and friendship."
John Genovese Jr., Malama Auctions
“Thank you for developing an amazing tool for auctioneers. We have been extremely satisfied over the past two years with every aspect of the platform and the timely service and training you provide. Everyone I connect with at BidWrangler is professional and helpful. Our business has grown exponentially with the help of BidWrangler, that is why it so easy to recommend them to auctioneers wanting to take their company to the next level.”
Kevin Borger, Generations Real Estate & Auction
Partner With Us
We want to change the auction industry by partnering with our customers to create technology solutions that make a difference. It is our mission to deliver the best possible customer service experience to our customers.Stay in the Loop
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May 27, 2026
Thrive 2026
We're a couple weeks out from BidWrangler Thrive, and honestly, we're still talking about it.Ninety clients from across the US and Canada...
Take control with a
branded auction platform,
built just for you.
Come join the hundreds of happy clients who have made the switch to BidWrangler.
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