About Us

Tim tried to find a modern solution to enable mobile bidding in his auctions, but everything he saw entailed lugging lots of equipment into the field with him. He wanted something simple yet powerful that used the smartphone already in his pocket. Something that didn't exist yet.So he contacted Andy, a friend of his who had decades of industry experience building software for Amazon and Rosetta Stone. Tim knew he and Andy would make an excellent team solving problems for auctioneers. BidWrangler was born.

After spending time talking to auctioneers, Tim and Andy realized what you really wanted was all the BidWrangler performance in your own app. So we delivered. We continue to listen to auctioneers, expanding on the platform that powers all of BidWrangler's products.

After launching BidWrangler, Tim and Andy stayed close to the people who mattered most—auctioneers. Conversations at conferences, late-night phone calls before auctions, and feedback from clients across the country made one thing clear: auctioneers wanted more control, more flexibility, and a deeper connection with their brand. They didn’t just want great bidding software—they wanted it to be theirs.

So we delivered.

BidWrangler became the first to offer custom-branded mobile apps for auction companies, giving clients a direct line to their bidders and a powerful platform that felt like an extension of their own business. No more generic apps or clunky workarounds—just sleek, fast, intuitive tools that auctioneers were proud to put their name on.

But we didn’t stop there.

With every feature release, every support ticket answered, and every suggestion from the field, BidWrangler evolved. We introduced tools that made bidder communication easier and auctions more dynamic. We built auction management software, plus many other innovative features. And we did it all with the same mindset that launched the company in the first place: solve real problems with powerful, elegant solutions while providing the best customer support in the industry.

Today, BidWrangler powers thousands of auctions each year—but we’re still building like we did on day one. Because the auction industry doesn’t stand still. And neither do we.