Privacy Policy
Personal Information We Collect
We take your privacy and the privacy of your bidders seriously. This policy describes how we collect, use, and share personal information when you visit bidwrangler.com (the "Site").
Device Information. When you visit the Site, we automatically collect information about your device, browser, IP address, time zone, and cookies installed on your device. We also collect information about the pages you view, what site or search term referred you here, and how you interact with the Site. We collect this using:
- Cookies, data files placed on your device, often with an anonymous unique identifier. Visit allaboutcookies.org to learn more or disable them.
- Log files, which track actions on the Site and record your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
- Web beacons, tags, and pixels, electronic files used to record how you browse the Site.
Contact Information. When you fill out a form on the Site, we collect your name, address, email address, and phone number.
We refer to Device Information and Contact Information together as "Personal Information." Our practices:
- We identify the purpose for which we're collecting information at the time we collect it.
- We use personal information solely to fulfill the purposes of BidWrangler's auction software, unless we have your consent or the law requires otherwise.
- We retain personal information only as long as necessary for those purposes.
- We collect personal information by lawful and fair means, with your knowledge or consent where appropriate.
- We take reasonable steps to keep personal information accurate, complete, and current.
- We protect personal information with reasonable security safeguards against loss, theft, unauthorized access, disclosure, copying, use, or modification.
- We make our policies and practices on managing personal information available to clients and bidders.
- Bidder data belongs to the auction company. Personal information we collect about bidders on behalf of an auction company is owned by that auction company, and it's their sole discretion how to use it. We don't sell bidder data or use it for any purpose beyond providing our services to the auction company that owns it.
How We Use Your Personal Information
We use your Personal Information in two ways: first, to communicate with you; second, we use Device Information to generate analytics about how visitors browse and interact with the Site, and to assess how well our marketing and advertising campaigns are working.
How We Share Your Personal Information
We don't sell your Personal Information, and we don't share it with third parties for their own marketing purposes. We do use a small number of service providers to run the Site and deliver ads, and those providers process limited data on our behalf under their own privacy terms:
Google Ads, provided by Google Inc.
- Opt out of Google Analytics for Display Advertising and customize Google Display Network ads at the Google Ads Settings page: google.com/settings/ads
- Google also recommends the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
- Google's privacy practices: policies.google.com/privacy
Facebook, provided by Meta Platforms Inc.
- Learn about interest-based advertising from Facebook: facebook.com/help/164968693837950
- Opt out of Facebook's interest-based ads: facebook.com/help/568137493302217
- Facebook follows the Self-Regulatory Principles for Online Behavioral Advertising set by the Digital Advertising Alliance. You can also opt out through the Digital Advertising Alliance (aboutads.info/choices), the Digital Advertising Alliance of Canada (youradchoices.ca), the European Interactive Digital Advertising Alliance (youronlinechoices.eu), or your mobile device settings.
- Facebook's Data Policy: facebook.com/privacy/explanation
Data Retention
When you contact us, we keep your information for our records unless and until you ask us to delete it.
Your Rights (EU and UK Residents)
If you're a resident of the EU or UK, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. Contact us using the details at the end of this policy to exercise this right.
We process your information to fulfill contracts we have with you or to pursue our legitimate business interests, as described above. Your information may be transferred outside Europe, including to Canada and the United States.
Your Rights (California Residents)
CalOPPA. You can visit the Site anonymously. We'll notify you of any changes to this policy on this page. You can change your personal information by emailing us.
CCPA. This notice applies to California consumers as of January 1, 2020, and doesn't apply to personal information we collect from job applicants, contractors, or employees.
- Right to Know. You can ask what personal information we've collected, used, shared, or sold about you, and why. Other than as described in this policy, we don't otherwise collect, use, share, or sell information about you.
- Right to Delete. You can ask us to delete your personal information. We may not be able to in some cases, such as when we need it to complete a transaction, provide a service you'd reasonably expect, meet a legal obligation, or another CCPA exception applies.
- Right to Opt-Out. We don't sell personal information, so there's nothing to opt out of on that front.
- Right to Non-Discrimination. We won't deny you goods or services, charge you a different price, or give you a different level or quality of service because you exercised your CCPA rights.
To exercise any of these rights, contact us using the details at the end of this policy.
California Shine the Light Law. Subject to certain limits, California residents can ask us for a list of categories of personal information we disclosed to third parties for their direct marketing purposes in the past year, and the identity of those third parties. Email us with "California Shine the Light Request" in the subject line.
Children's Privacy (COPPA)
The Children's Online Privacy Protection Act (COPPA) puts parents in control when it comes to collecting personal information from children under 13. The Federal Trade Commission enforces the COPPA Rule, which spells out what website and online service operators must do to protect children's privacy and safety online.
We don't knowingly collect personally identifiable information from anyone under 13. If you're a parent or guardian and believe your child has given us personally identifiable information, contact us. If we learn we've collected such information from a child without verified parental consent, we'll take steps to remove it.
Email Communications (CAN-SPAM)
The CAN-SPAM Act sets the rules for commercial email, requires certain content in commercial messages, gives recipients the right to stop emails, and carries penalties for violations. We collect your email address to send information, respond to inquiries and requests, share additional information related to our services, and market to our mailing list.
To stay in accordance with CAN-SPAM, we agree to:
- Not use false or misleading subjects or email addresses
- Identify our messages as advertisements in a reasonable way
- Include our business address
- Monitor any third-party email marketing service we use for compliance
- Honor opt-out and unsubscribe requests quickly
- Let you unsubscribe using the link at the bottom of each email
If you'd like to stop receiving emails from us, follow the instructions at the bottom of any email and we'll promptly remove you from our correspondence.
Changes and Contact Us
We may update this policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
For questions, complaints, or more information about our privacy practices, contact us at helpdesk@bidwrangler.com or by mail at:
61 South Main Street, Suite 400
Harrisonburg, VA 22801
Last updated: Sept. 18, 2026
