One of the most common questions new auction companies ask is: How do I get registered bidders? While the BidWrangler auction platform provides the tools to run a seamless event, it’s up to the auctioneer to bring in the crowd. Whether you’re selling antiques, real estate, equipment, or collectibles, attracting the right bidders requires smart, consistent marketing. Here are eight proven ways auctioneers successfully build bidder momentum and boost participation.
1. Build and Use Your Email List
Your bidder list is one of your most valuable assets. Past buyers already know and trust your brand, so they’re more likely to return. Sending email blasts with links to upcoming auctions, featured lots, and bidding reminders is a must. Make it easy for visitors to join your list by adding signup options to your website and catalogs.
2. Leverage Social Media Marketing
Platforms like Facebook, Instagram, TikTok and X are powerful tools for promoting your auctions. Posting high-quality images, short videos, and countdown reminders helps generate buzz. Paid ads can expand your reach and target the right audience based on interests and location.
3. Run Paid Ads
Online advertising through Google, Facebook, and Instagram allows you to reach a broader audience. With the right targeting, you can attract potential bidders who are actively searching for what you're selling.
4. Tap into Consignor Networks
Your sellers often have their own audiences—family, friends, customers, or professional networks, especially if they’re well known in their industry or community. Encourage them to share the auction and provide marketing materials they can easily forward.
5. Connect with Industry Groups and Forums
For auctions in niche markets, connecting with industry-specific communities can yield strong results. For example, equipment auctions perform well when shared in ag and construction groups. Art, firearms, and collector communities also provide excellent outreach opportunities.
6. Optimize for Search Engines (SEO)
Organic search traffic can be a steady source of new bidders. Make sure your auction titles, lot descriptions, and website content are clear, searchable, and well-structured. The right keywords can make the difference between being found—or being missed.
7. Send Timely Text Reminders
Text messaging is one of the most direct and effective ways to reach bidders. Send a reminder the morning of an auction, highlight key lots, or notify registered bidders as the auction is closing. SMS outreach often sparks last-minute activity and improves final results.
8. Don’t Overlook Local Outreach
For local estate sales or community-based auctions, traditional methods still work. Signs, postcards, newspaper ads, and even local radio can help reach people who may not be online but are still interested in what you’re selling.
Final Thoughts
Attracting bidders doesn’t happen by accident. It’s the result of clear messaging, consistent outreach, and using the right tools.
