Why AI Cataloging Is the Future, and Why Ours Is Built Right Into the Platform
Ask anyone who has run an auction what eats up the most time before sale day, and cataloging is almost always near the top of the list. Photographing...
Welcome to BidWrangler
We are a white-label auction software company with an all-in-onesolution for auctioneers around the globe. With BidWrangler, you get:
- The best customer support in the business
- Branded, white-label solutions for your company
- A mobile bidding app for Apple and Android devices
- Live and online auction software and auction management tools
- A beautiful, mobile-friendly website integrated with your bidding platform
- Ownership of your data (you acquired it, you own it!)
- A team that knows the auction industry and will help you transition to our software every step of the way
All-In-One Solution
for Auctioneers
We offer the full spectrum. Features of our
Bidding Platform
Auction Management Software
We now have everything you need to run an auction from top to bottom—including cataloging, invoicing, and payments—all within the BidWrangler admin portal. Our BidWrangler Auction Management (BAM) software includes our catalog mobile app, invoicing and payments, and seller settlements.
Everything You Need For Timed Real Estate Auctions
Our bidding platform is the perfect place to sell real estate online. We offer more options for what you can do with an auction, including having control over the approval process, auto-extension, selling to a backup bidder, and more! In a timed real estate auction, the ability to see who your backup bidder is incredibly important.
Max Bids
Simplifies pre-bidding for you and your auction participants so they can be bidding in the live auction automatically.
Outbid Push Notifications
Whenever a bidder no longer holds the highest bid, the app will send a notification to their phone. Users can tap the notification and it’ll take them right back into the app so they can immediately bid again.
Live Video
Stream live video. Provide your bidders with real-time live video from your simulcast auctions, all right from your smartphone.
Message Dashboard
This is the place where you and your bidders can store all of the notifications that have come through the app.
Bidder Verification
BidWrangler gives you power and flexibility with credit card deposits, auction terms and conditions, and manual bidder approval, all with options that you can control.
Real-Time Bid Speed
Bidding in auctions is easy and quick with our messaging technology and a simple interface that’s designed for mobile.
Staggered Close and Autoextend
If the bidding on a specific auction item continues, that auction will stay open longer. Because the auctions are auto clerked, if bidding occurs within the last few minutes of the auction, it will automatically extend for the number of minutes you choose before closing. You can even group items to extend together, or adjust the bid increment in real time.
Client Testimonials
Here are a few of the valued clients we serve:"When we started with BidWrangler, I think they had barely 40 companies on board. Our auction company was fairly new and we were learning - I guess you could say we grew together. BidWrangler's staff aren't just folks at a company we use - they are our partners, and many have become friends. These are truly great people who care about the industry and, most importantly, their clients: us. I am a fan!!!"
Ron Young, Southern Auction Solutions
"I joined BidWrangler late in the fall of 2021 and it was the BEST decision I ever made. I recommend it to everyone who reaches out about doing this for their own auction."
Bridget Lavigne, Horse Auctions USA
Partner With Us
We want to change the auction industry by partnering with our customers to create technology solutions that make a difference. It is our mission to deliver the best possible customer service experience to our customers.Stay in the Loop
Check out our recent blog posts:__primary.png?v=1781037079)
June 9, 2026
May 27, 2026
Thrive 2026
We're a couple weeks out from BidWrangler Thrive, and honestly, we're still talking about it.Ninety clients from across the US and Canada...
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March 13, 2026
From State Conferences to National Events
To start 2026, BidWrangler has attended state auctioneer association conferences in Ohio, Virginia, Pennsylvania, Minnesota, and Wisconsin. These...
November 26, 2025
2025: Big Features, Big Growth, Big Gratitude
During this time of year, we can’t help but reflect on how far this community has come. Every year, BidWrangler grows because our clients...
Take control with a
branded auction platform,
built just for you.
Come join the hundreds of happy clients who have made the switch to BidWrangler.
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