Marketing Tip #3: Entice new clients
In Tip #2, we talked about sharing the news of your app with your existing mailing list to increase current customer engagement (i.e. harvesting the low-hanging fruit). Today's discussion will focus on how you can parlay your app into winning new clients (i.e reaching higher into the tree or maybe climbing a different one).
We've listed some steps below. Much of this is basic marketing, but still effective in helping you use your app to differentiate yourself from your competition.
1. Define your target audience.
Who are your potential customers? What do they do? What's important to them? How can you connect with them? What media do they consume? Be as specific as possible and don't be afraid to exclude people as you narrow your focus. Not everyone fits your customer profile, and that's OK. You communicate better when you hone your message.
2. Surround your target audience.
Begin to think about other service providers that influence your target audience. Who are the professionals who your potential clients talk to before they decide on an auctioneer? The lawyers in your community…the accountants…the bankers. Make sure those folks know about you (and your new app).
3. Compile a mailing list, both physical and email addresses.
Your local Chamber of Commerce can be a great resource for this sort of thing. And if they can't help, they'll point you to others who can.
4. Tell the list all about your app.
Much of what marketing attempts to do is communicate the distinctive qualities of an organization. The fact that you have your own app sets you apart from much of your competition…that's a powerful marketing message. Let's use it.
We've created an example email marketing piece to get you thinking about how to communicate with the list you compiled above. It's stored in your Dropbox 3 folder. Feel free to write your own message and use any of the graphics we've already sent. Or shoot us an email, and we'll create a customized email graphic for you.
For those who prefer to go the snail mail route, we've created a postcard design that you could also request:
We hope you find these resources effective as you work to get the most out of your app. As always, we're here to help, so don't hesitate to contact us when you have a question or need other assistance.
The BidWrangler Team